Grey NY brings the well-known Febreze ads to life through a brand experience in NYC. Blindfolded passerbys were put in a seafood shipping container and asked where they thought they were — reality TV style. A very smart way to take a great traditional concept online.

What the T map could look like in 2020, due to flooding from climate change. This report was put out by Connect the Dots, a project of 350.org, aims “to shine a spotlight on the connections between extreme weather and climate change.”

A great guerrilla marketing campaign went off without a hitch as this new fictitious public transport map was handed out to passengers by the organization. Smart. Compelling. Relevant.

New Volvo V40 delivers on Volvo’s key differentiator—safety—more than ever with an external airbag for pedestrians and laser-powered auto-braking. Awesome.

IKEA gets into electronics with Uppleva, a fully integrated TV/sound entertainment system plus furniture set that was introduced in this adorable YouTube product demonstration.

Do you love iconography as much as I do? If so, check out http://thenounproject.com/ for an awesome, free source of Open Source and Creative Commons licensed slick icons for presentations, documents and life.

Slideshare sent out an email today with a wrap-up of Facebook Timeline resources and look what is front and center: the guide I authored for Jack Morton! If you haven’t already, take a look at our digest of the new set of best practices for the next generation of Facebook.

Unless you’ve been living under a meme-repellant rock for the past week, you’ve probably heard the rising buzz and fandom surrounding Texts from Hillary. The most recent in a string of photo meme Tumblrs that have been popping up, this one was good for enough laughing to get your abs one step closer to beach-ready status. But today, Texts from Hillary became much more when something radical happened: Hillary Clinton jumped on board.

The site, which generally pairs photos of celebrities with a photo of Hillary Clinton text messaging, which was taken by Time photographer Diana Walker. In bold, white text over each photo is what the creator imagines the two icons might be texting each other.

Today, the creators of the site, Washington D.C. communications professionals Adam Smith and Stacy Lambe, were invited to the White House by Hillary Clinton’s staff. According to reports, she came out and greeted the creators; telling them how much fun she thought the site was and how many people were telling her about it. In almost anti-political good-natured style, Clinton had created her own contribution to the site featuring photos of the creators and presented them with a signed copy.

Beyond being an amazing story, this rapidly developing meme and Hillary Clinton’s response constitutes a new standard in social media for politics. Barack Obama may have been the first to show politicians the power of social media as a broadcast and activation platform, but Hillary Clinton’s actions are the first to demonstrate true engagement and genuine heart (in fact, John Stewart just blasted Obama’s communications for being too canned). Clinton’s staff could have spent time worrying about whether the meme would mar her image, ignored it or (probably) worked with Time to claim copyright infringement. But instead, it showed that the Secretary is human.

From here on out, politicians better be willing to do more than broadcast messages. They will need to listen carefully, react quickly and admit they’re too holy to have a little fun. But that’s what brands need to do too. The bottom line? If the Secretary of State can be responsive and agile enough to engage the creators of a meme mocking her then participate in the mocking herself, your brand can get relevant too.

Etch A Sketch is doing some amazing responsive advertising to its recent cameo in the presidential race! The brand has seen sales jump 1,556% since last week, when Mitt Romney aide Eric Fehrnstrom called the Romney campaign “almost like an Etch A Sketch” that could be rebooted for the fall campaign against President Obama.