Ben Grossman | life's little interests, As over 153,000 attendees settle back into their...

Ben Grossman | life's little interests

As over 153,000 attendees settle back into their day-to-day after the record-breakingly large 2012 International CES, many of them have found themselves asking: What product can I tell my family and friends about?

I’ll admit what many other attendees already have: It wasn’t a wealth of amazing innovation. But one product did stand out in my mind, by approaching innovation differently. A product is only truly revolutionary when it combines modern technology with a lifestyle gap that consumers are receptive to changing.

4moms revolutionized strollers by doing just that with the Origami stroller. None of the technologies are revolutionary individually, but their integration into a stroller is:

Power-Folding (open and close)
Built-in Generator (powered by pushing)
Daytime Running, Pathway Headlights
LCD Screen (distance tracker, child sensor and more)
USB Power Adapter (charge your phone while you walk)
Adjustable Seat, Peeking Window, Four-Wheel Suspension

Fleeting impressions, fragmented identities, jaded judgments. These are the tiny pieces that make up a day: the currency of our world.

Hi there, my name is Ben Grossman. My line of work and passion is putting those tiny pieces of our days together in order to create compelling communications initiatives and game-changing cultural insights.

Here, you will find me cataloguing the especially compelling pieces as they catch my eye. For more information about me, feel free to visit my website.